Herndon-based bilingual search engine expands reach
Original Text published here by ElevationDC by Allyson Jacob YaSabe, the Spanish "yellow pages" headquartered in Herndon, is gaining traffic on its site thanks to more robust relationships with Spanish-language media…
YaSabe Unveils Bilingual Community Guides in Cities Across the U.S. -Press Release
YaSabe, the largest provider of location-based information for US Hispanics, has deployed bilingual community guides for cities across the US. The new interactive city guides are mobile-friendly bulletin boards for…
Mundo Hispanico and YaSabe launch Mundo Local in Atlanta (Press Release)
(Press release) Mundo Hispanico, the Spanish-language publisher in Atlanta owned by Cox Media Group, a division of Cox Enterprises, today announced a partnership with , the leading provider of location-based…
Over 80% of Hispanic Consumers Prefer Ads in Spanish -YaSabe Insights
Whether you run a cable network, a chain of retail superstores or a business that caters to service industry consumers, you know one fact about emerging US markets: the Hispanic…
Hispanics and The Health Insurance Opportunity
The US auto and home insurance industry boasts high enrollment by Hispanic populations. As of the late 1990s, over 50% of Hispanics own auto insurance, while close to 40% have…
YaSabe Releases New Translation Platform
In recognizing the specialized content and technology needs of US Hispanics, YaSabe has introduced multiple online resources, available in English and Spanish, that are culturally relevant and mobile-friendly. To further its…
Coca-Cola’s Controversial Super Bowl Ad Connects With Online Hispanics (Captura Group article)
Much has already been written about Coca-Cola’s “It’s Beautiful” commercial, seen by tens of millions during the 2014 Super Bowl. Overlooked in the media firestorm is the connection the multi-cultural theme…
¿Cómo se dice en español: “Now You Know?”
Before my daughter was born, we hired a lovely Peruvian lady to help us with our growing family. She was so much more than a babysitter—she loved us and we…
YaSabe Named Latino Startups to Watch in 2014
When Peter Wilkins of New Futuro set out to raise a round of venture capital this year, he found very few investors that understood his target market: US Hispanics. In…