Jennifer Lopez and Verizon’s Viva Movil Selects YaSabe App
YaSabe, the leading local search destination catering to Hispanics, revealed that it was selected by Viva Móvil by Jennifer Lopez, a new wireless retailer co-founded by Jennifer Lopez, which…
Searches for Flower Shops among US Hispanics Spike On Mother’s Day Weekend
While Mother’s Day is a holiday celebrated worldwide, it is not uncommon for many countries, including Latin American ones, to celebrate Mother’s Day on other days of the year.…
3 Myths Sabotaging Your Hispanic Consumer Outreach (AdOps Article by Zubair Talib)
Hispanic-targeted marketing is the “Electric Car” of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in our case, to a seismic…