Hispanic-targeted marketing is the “Electric Car” of advertising challenges.

Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in our case, to a seismic shift in consumer demographics), and yet we’re hesitant to embark on a new, more future-focused path because the ROI picture remains cloudy.

Fortunately, there’s good news for fence-sitters: Hispanic-targeted marketing can be simple to implement, powerfully effective, and no more expensive than the status quo. We just haven’t been given the whole story…

Read the entire article at Ad Ops Online here.