This article was published by the Content Marketing Institute on September 3rd, 2013

So, there’s this “minor” demographic you might have heard of called U.S. Hispanics.

More accurately, it’s the fastest growing and most coveted consumer group in the nation. And if your business doesn’t have a winning brand content strategy for reaching these lucrative potential customers over the next five years, well… in five years, you might not have a business at all.

Think we’re exaggerating? Consider the following…


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