Over 80% of Hispanic Consumers Prefer Ads in Spanish -YaSabe Insights
Whether you run a cable network, a chain of retail superstores or a business that caters to service industry consumers, you know one fact about emerging US markets: the Hispanic…
Hispanics and The Health Insurance Opportunity
The US auto and home insurance industry boasts high enrollment by Hispanic populations. As of the late 1990s, over 50% of Hispanics own auto insurance, while close to 40% have…
YaSabe Releases New Translation Platform
In recognizing the specialized content and technology needs of US Hispanics, YaSabe has introduced multiple online resources, available in English and Spanish, that are culturally relevant and mobile-friendly. To further its…
Coca-Cola’s Controversial Super Bowl Ad Connects With Online Hispanics (Captura Group article)
Much has already been written about Coca-Cola’s “It’s Beautiful” commercial, seen by tens of millions during the 2014 Super Bowl. Overlooked in the media firestorm is the connection the multi-cultural theme…
¿Cómo se dice en español: “Now You Know?”
Before my daughter was born, we hired a lovely Peruvian lady to help us with our growing family. She was so much more than a babysitter—she loved us and we…
YaSabe Named Latino Startups to Watch in 2014
When Peter Wilkins of New Futuro set out to raise a round of venture capital this year, he found very few investors that understood his target market: US Hispanics. In…
YaSabe is interviewed by Jill Schlesinger (audio)
Last week YaSabe’s CEO Zubair Talib was interviewed by CBS News Business Analyst and Host of Jill on Money, Jill Schlesinger. Divided into 5 segments, she asked Zubair about the…
Hispanics: Driving Growth in US Car Sales
With $ trillion in spending power, Hispanic consumers have been the center of attention in the business news lately, and nowhere can the influence of Latinos be felt more acutely…