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YaSabe Launches Autos for Hispanics to Buy and Sell Cars Online (Press release)

marisela montenegro 06:07 PM YaSabe Launches Autos for Hispanics to Buy and Sell Cars Online (Press release)06:07 PM
Herndon, VA (PRWEB) October 01, 2013, YaSabe, the leading local and mobile search destination catering to Hispanics, today launched Autos, the first bilingual automotive classifieds advertising service specifically built for Hispanic…
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Spanish-Speaking U.S. Small Businesses more likely to have Facebook

marisela montenegro 11:11 AM Spanish-Speaking U.S. Small Businesses more likely to have Facebook01:36 PM
As consumers spend an increasingly large amount of time engaging on social media, there is a consensus in the local advertising industry that social networks -like Facebook- are a critical…
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3 Reasons Your Brand Content Will Fail to Connect with Hispanic Consumers -article at CMI

marisela montenegro 06:08 PM 3 Reasons Your Brand Content Will Fail to Connect with Hispanic Consumers -article at CMI06:08 PM
This article was published by the Content Marketing Institute on September 3rd, 2013 So, there’s this “minor” demographic you might have heard of called Hispanics. More accurately, it’s the fastest…
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Healthcare Companies Race to Win Hispanic Consumers (WSJ Article)

marisela montenegro 03:59 PM Healthcare Companies Race to Win Hispanic Consumers (WSJ Article)03:59 PM
A recent article published in the Wall Street Journal explains why HIspanics represent a big opportunity for insurers. To read the entire article (subscription only) please click here ATLANTA—Insurers and…
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YaSabe Launches “Hispanic Insights” for Businesses Interested to Reach U.S. Hispanics Online

marisela montenegro 09:50 PM YaSabe Launches “Hispanic Insights” for Businesses Interested to Reach U.S. Hispanics Online09:50 PM
HERNDON, VA, Aug 01, 2013 (Marketwired via COMTEX) -- YaSabe, the leading local and mobile search destination catering to Hispanics, today published its first issue of Hispanic Insights, a quarterly…
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Debunking the Myths: 3 Misconceptions of the Hispanic Consumer (article by Zubair Talib)

marisela montenegro 02:28 PM Debunking the Myths: 3 Misconceptions of the Hispanic Consumer (article by Zubair Talib)04:12 PM
Despite obvious growth in buying power, however, marketers continue to remain hesitant, maintaining a shortsighted approach and sticking to outdated, conventional efforts when it comes to reaching Hispanic consumers. But…
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Yext and YaSabe Partner to Improve Local Search For Latino Audiences

marisela montenegro 01:43 PM Yext and YaSabe Partner to Improve Local Search For Latino Audiences01:43 PM
Yext, the leading location information software company, today announced that they are partnering with YaSabe, the leading provider of local information for US Hispanics, to improve local search quality for…
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Jennifer Lopez and Verizon’s Viva Movil Selects YaSabe App

marisela montenegro 01:54 PM Jennifer Lopez and Verizon’s Viva Movil Selects YaSabe App01:54 PM
  YaSabe, the leading local search destination catering to Hispanics, revealed that it was selected by Viva Móvil by Jennifer Lopez, a new wireless retailer co-founded by Jennifer Lopez, which…
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Searches for Flower Shops among US Hispanics Spike On Mother’s Day Weekend

marisela montenegro 02:53 PM Searches for Flower Shops among US Hispanics Spike On Mother’s Day Weekend02:53 PM
  While Mother’s Day is a holiday celebrated worldwide, it is not uncommon for many countries, including Latin American ones, to celebrate Mother’s Day on other days of the year.…
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3 Myths Sabotaging Your Hispanic Consumer Outreach (AdOps Article by Zubair Talib)

marisela montenegro 02:30 PM 3 Myths Sabotaging Your Hispanic Consumer Outreach (AdOps Article by Zubair Talib)03:24 PM
Hispanic-targeted marketing is the “Electric Car” of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in our case, to a seismic…
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