YaSabe Launches Autos for Hispanics to Buy and Sell Cars Online (Press release)
Herndon, VA (PRWEB) October 01, 2013, YaSabe, the leading local and mobile search destination catering to Hispanics, today launched Autos, the first bilingual automotive classifieds advertising service specifically built for Hispanic…
Spanish-Speaking U.S. Small Businesses more likely to have Facebook
As consumers spend an increasingly large amount of time engaging on social media, there is a consensus in the local advertising industry that social networks -like Facebook- are a critical…
3 Reasons Your Brand Content Will Fail to Connect with Hispanic Consumers -article at CMI
This article was published by the Content Marketing Institute on September 3rd, 2013 So, there’s this “minor” demographic you might have heard of called Hispanics. More accurately, it’s the fastest…
Healthcare Companies Race to Win Hispanic Consumers (WSJ Article)
A recent article published in the Wall Street Journal explains why HIspanics represent a big opportunity for insurers. To read the entire article (subscription only) please click here ATLANTA—Insurers and…
YaSabe Launches “Hispanic Insights” for Businesses Interested to Reach U.S. Hispanics Online
HERNDON, VA, Aug 01, 2013 (Marketwired via COMTEX) -- YaSabe, the leading local and mobile search destination catering to Hispanics, today published its first issue of Hispanic Insights, a quarterly…
Debunking the Myths: 3 Misconceptions of the Hispanic Consumer (article by Zubair Talib)
Despite obvious growth in buying power, however, marketers continue to remain hesitant, maintaining a shortsighted approach and sticking to outdated, conventional efforts when it comes to reaching Hispanic consumers. But…
Yext and YaSabe Partner to Improve Local Search For Latino Audiences
Yext, the leading location information software company, today announced that they are partnering with YaSabe, the leading provider of local information for US Hispanics, to improve local search quality for…
Jennifer Lopez and Verizon’s Viva Movil Selects YaSabe App
YaSabe, the leading local search destination catering to Hispanics, revealed that it was selected by Viva Móvil by Jennifer Lopez, a new wireless retailer co-founded by Jennifer Lopez, which…
Searches for Flower Shops among US Hispanics Spike On Mother’s Day Weekend
While Mother’s Day is a holiday celebrated worldwide, it is not uncommon for many countries, including Latin American ones, to celebrate Mother’s Day on other days of the year.…
3 Myths Sabotaging Your Hispanic Consumer Outreach (AdOps Article by Zubair Talib)
Hispanic-targeted marketing is the “Electric Car” of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in our case, to a seismic…