Coca-Cola’s Controversial Super Bowl Ad Connects With Online Hispanics (Captura Group article)
Much has already been written about Coca-Cola’s “It’s Beautiful” commercial, seen by tens of millions during the 2014 Super Bowl.
Overlooked in the media firestorm is the connection the multi-cultural theme had with U.S. Hispanics. Seeing people from different races, religions and ethnicities clearly had an impact with Latinos, and data indicates it was a positive one.
As a quick refresher, what started as an innocuous ad for a multinational corporation, created a firestorm of complaints in social media. Many did not approve of the performance of the song “America The Beautiful” in several foreign languages. And many pundits have written about the negative reactions it stirred.
Read the complete article from Captura Group here