Este artículo fue publicado por el Content Marketing Institute el 3 de septiembre del 2013.

Vea el artículo completo (en inglés) aquí.

 

So, there’s this “minor” demographic you might have heard of called U.S. Hispanics.

More accurately, it’s the fastest growing and most coveted consumer group in the nation. And if your business doesn’t have a winning brand content strategy for reaching these lucrative potential customers over the next five years, well… in five years, you might not have a business at all.

Think we’re exaggerating? Consider the following…

Read the rest of the article here.