Mundo Hispanico and YaSabe launch Mundo Local in Atlanta (Press Release)
Mundo Hispanico, the Spanish-language publisher in Atlanta owned by Cox Media Group, a division of Cox Enterprises, today announced a partnership with YaSabe.com, the leading provider of location-based information for U.S. Hispanics. After a successful pilot program, Mundo has partnered with YaSabe to launch Mundo Local, which offers unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta. YaSabe will provide its content and technology platform to power Mundo Local, and Mundo Hispanico will sell measurable digital advertising to SMBs in Atlanta looking to reach Hispanics consumers.
“YaSabe enables Mundo to differentiate from other digital products available in the marketplace by offering businesses in Atlanta a Spanish-language presence online and a great ROI,” said Julio Saenz, General Manager of Mundo Hispanico. “The partnership with YaSabe brings high-quality traffic for local advertisers and enables Mundo to capture the market potential in Atlanta without having to make large investments.”
Atlanta boasts one of the fastest-growing Hispanic populations in the country. Working together, Mundo Hispanico and YaSabe will offer new online media to cater for this highly coveted audience. As part of the agreement, YaSabe will provide a suite of sales tools to help prospect and sell specialized digital advertising, and YaSabe’s sales specialists will be based in Atlanta to support Mundo’s sales and marketing efforts on-the-ground.
Read the entire press release here.