YaSabe is interviewed by Jill Schlesinger (audio)
Last week YaSabe’s CEO Zubair Talib was interviewed by CBS News Business Analyst and Host of Jill on Money, Jill Schlesinger. Divided into 5 segments, she asked Zubair about the…
Hispanics: Driving Growth in US Car Sales
With $ trillion in spending power, Hispanic consumers have been the center of attention in the business news lately, and nowhere can the influence of Latinos be felt more acutely…
YaSabe Launches Autos for Hispanics to Buy and Sell Cars Online (Press release)
Herndon, VA (PRWEB) October 01, 2013, YaSabe, the leading local and mobile search destination catering to Hispanics, today launched Autos, the first bilingual automotive classifieds advertising service specifically built for Hispanic…
Spanish-Speaking U.S. Small Businesses more likely to have Facebook
As consumers spend an increasingly large amount of time engaging on social media, there is a consensus in the local advertising industry that social networks -like Facebook- are a critical…
3 Reasons Your Brand Content Will Fail to Connect with Hispanic Consumers -article at CMI
This article was published by the Content Marketing Institute on September 3rd, 2013 So, there’s this “minor” demographic you might have heard of called Hispanics. More accurately, it’s the fastest…
Healthcare Companies Race to Win Hispanic Consumers (WSJ Article)
A recent article published in the Wall Street Journal explains why HIspanics represent a big opportunity for insurers. To read the entire article (subscription only) please click here ATLANTA—Insurers and…
YaSabe Launches “Hispanic Insights” for Businesses Interested to Reach U.S. Hispanics Online
HERNDON, VA, Aug 01, 2013 (Marketwired via COMTEX) -- YaSabe, the leading local and mobile search destination catering to Hispanics, today published its first issue of Hispanic Insights, a quarterly…
A conversation with BIAKelsey about YaSabe and Local Search for US Hispanics
A few days ago, Michael Boland of BIAKelsey interviewed me to discuss the US Hispanic marketplace in local and mobile search, and what we have been doing at YaSabe to reach…
Debunking the Myths: 3 Misconceptions of the Hispanic Consumer (article by Zubair Talib)
Despite obvious growth in buying power, however, marketers continue to remain hesitant, maintaining a shortsighted approach and sticking to outdated, conventional efforts when it comes to reaching Hispanic consumers. But…